Category Archives: SEO

Google Matrix

A Google matrix is a particular stochastic matrix which is used by Google‘s PageRank algorithm. The matrix represents a graph with edges representing links between pages. The rank of each page can be generated iteratively from the Google matrix using

SEO Learning

Testing Keywords with Google AdWords Test Before You Build Here’s a simple tip that could easily save you 12 months of work: Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive

Sitemaps XML format

This document describes the XML schema for the Sitemap protocol. The Sitemap protocol format consists of XML tags. All data values in a Sitemap must be entity-escaped. The file itself must be UTF-8 encoded. The Sitemap must: Begin with an

SEO Learning

Keyword Research Strategies Use the Most Relevant Keywords Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in

SEO Learning

The Power of Keywords Why is Google so Valuable? Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the

Page Rank

Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a

What is CPA (Cost Per Action)?

What is CPA? CPA stands for Cost per Action. What the hell wants to say? Well, the answer is short and dirty. CPA Networks work as a mediator between you and the company (the advertiser). These companies are willing to

80 SEO Steps

Website analysis Keyword Research Adding Emphasis with Header Tags Adding Emphasis with Tail Tags Bold, Italic effect to main keywords Canonicalization Competition Analysis CSS Validation Google Base Feeds H Tags Optimization (Eg: H1, H2, H3) Header Tag Optimization HTML Code