Magento E-commerce Agency or E-commerce Development in its teachings and advice shows us that the digital strategy and natural referencing are the first levers web marketing essential to succeed in e-commerce. The digital strategy allows to: Determine business objectives for your site: the ROI, the number of the Seen / month, the number of orders, […]
Category Archives: SEO
Site Engine Optimization (SEO)
If you use an AJAX application, there are ways you can help search engines crawl and index your content. Those who run AJAX applications want to appear on search engines. Formerly it was hard for AJAX applications to be crawled by search engines because its content was produced dynamically but things are different now. Regular […]
1. Introduction Welcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from […]
From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or […]
In the early days of the Internet, search engine optimisation was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimising web sites. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag […]
The Definitive Guide To Higher Rankings For Your Blog I started writing my beginner’s guide to WordPress SEO a while back, and have since done a load of posts on the subject, an article in the Search Marketing Standard, newsletters, and presentations. It’s time to let all the info of all these different articles fall into […]
Search Engine Optimization (SEO) Copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of auser‘s search list, while still producing readable and persuasive content. The text appearing at specific locations, such as in the title tag and the Meta Tag of the page’s code, […]
Image search optimization (or image search engine optimization) is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines. Image search optimization techniques can be viewed […]
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a […]
Testing Keywords with Google AdWords Test Before You Build Here’s a simple tip that could easily save you 12 months of work: Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to […]
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