Category: SEO

Google Matrix

A Google matrix is a particular stochastic matrix which is used by Google‘s PageRank algorithm. The matrix represents a graph with edges representing links between pages. The rank of each page can be generated iteratively from the Google matrix using the power method. However, in order for the power method …

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SEO Learning

Testing Keywords with Google AdWords Test Before You Build Here’s a simple tip that could easily save you 12 months of work: Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong …

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SEO Learning

Keyword Research Strategies Use the Most Relevant Keywords Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to …

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SEO Learning

The Power of Keywords Why is Google so Valuable? Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing. How Most Advertising …

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Page Rank

Mathematical PageRanks (out of 100) for a simple network (PageRanks reported by Google are rescaled logarithmically). Page C has a higher PageRank than Page E, even though it has fewer links to it; the link it has is of a much higher value. A web surfer who chooses a random …

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80 SEO Steps

Website analysis Keyword Research Adding Emphasis with Header Tags Adding Emphasis with Tail Tags Bold, Italic effect to main keywords Canonicalization Competition Analysis CSS Validation Google Base Feeds H Tags Optimization (Eg: H1, H2, H3) Header Tag Optimization HTML Code Clean Up & Optimization Image & Hyperlink Optimization In depth …

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