Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page […]
Monthly Archives: August 2010
The referrer, or HTTP referrer—also known by the common misspelling referer that occurs as an HTTP header field—identifies, from the point of view of an internet webpage or resource, the address of the webpage (commonly the URL, the more generic URI or the i18n updated IRI) of the resource which links to it. By checking […]
A linkback is a method for Web authors to obtain notifications when other authors link to one of their documents. This enables authors to keep track of who is linking to, or referring to, their articles. The three methods (Refback, Trackback, and Pingback) differ in how they accomplish this task. Any of the four terms […]
A trackback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Serendipity, WordPress, Movable Type, Typo, Telligent Community, Kentico CMS […]
A pingback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to, or referring to their articles. Some weblog software, such as Movable Type, Serendipity, WordPress and Telligent Community, support automatic pingbacks […]
The subject line is the most important piece of information in an e-mail message. It’s the first and only hint as to what your message is about—unlike a letter, where the body is in full view. There are people who get hundreds of e-mail messages a day, and they can’t possibly read them all. So, […]
Business owners have a hunter’s mentality. They need it to pursue and capture enough new business to successfully compete in this challenging environment. They spend thousands (dollars and hours) attending trade shows, conferences, seminars, and networking events with the primary goal of cultivating new business relationships. They make sales calls, send post cards, and blast […]
The internet can serve as a great leveler between big businesses and small companies. Internet marketing does not have to cost a fortune and done correctly and consistently a small concern can get itself noticed online as easily as a huge corporation. Understanding what techniques work best though is essential for any internet marketing strategy […]
Want to know how to get more customers, without shelling out big money for a focus group or marketing campaign? Many small business owners only need a small percentage of new customers every month to go from a net loss to a net profit. Attracting new clients is not always an easy thing to do, […]
Online marketing is one of the most dynamic forms of advertising in history. In the space of less than two decades, it has evolved and grown into a multibillion-dollar industry. It started with basic images and messaging and has morphed into a specialized discipline that continues to create wealth in a harsh economic climate. Because […]