Generating Content for a Customer-Focused Website
When you’re gathering information for the new website for your business—or when you’re planning content updates to keep your current site fresh and appealing—it’s important to focus on the needs and expectations of your customers to make their website visit an informed and productive one.
To that end, we’ve prepared the following questions—and some of the possible answers—to help you generate creative and constructive ideas for content about your business. When you take the time to pinpoint the information that’s relevant and valuable for your website visitors, you’re one step closer to gaining . . . and retaining . . . the customers you’re looking for.
Why would a customer choose your business over a competitor’s? What differentiates your product or service offering from your competition?
Consider the following:
- Quality
- Selection
- Price / price guarantees
- Personalized service
- Service area
- Specialty services
- In-home demonstrations
- 24/7 emergency services
- Product or service warranties
- Special-order items
- Custom work
What visual examples can help convey the quality and value of your products or services?
Consider the following:
- Before-and-after photos or videos of your projects (such as kitchen renovations)
- Before-and-after photos or videos of your services (such as beauty treatments)
- Photos or videos of what you manufacture, sell, or repair
What information resources do you have that answer questions about your products or services?
Consider the following:
- Frequently Asked Questions (or FAQs)
- White paper (a downloadable resource)
- Video tutorial
What information can help customers feel confident about your skills and experience?
Consider the following:
- Licenses
- Accreditations (such as the Better Business Bureau)
- Certifications
- Testimonials from customers
- Product or service ratings from customers
- Years in business
- Years of experience in your field
- 24/7 emergency services
- Bio and photo
- Bios and photos of your employees
How has your company been recognized in your industry?
Consider the following:
- Product or service awards
- Endorsements by trade associations
- Endorsements by local, regional, or national organizations
What special incentives or discounts do you offer customers?
Consider the following:
- Loyalty programs
- Website and mobile coupons
- Email specials
How are you contributing to your local community?
Consider the following:
- Sponsor of a local event (such as a 5K race)
- Donor to a local nonprofit organization (such as a food bank)
- Volunteer for a local nonprofit organization (such as Habitat for Humanity)
How are you connecting with customers in the social media space?
Consider the following:
- Social network (such as Facebook)
- Professional network (such as LinkedIn)
- Microblogging site (such as Twitter)
genital warts wartrol…
[...]Wartrol Reviews genital warts description[...]…
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
marketing online…
[...]just below, are some totally unrelated sites to ours, however, they are definitely worth checking out[...]…
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
adult social networking…
[...]here are some links to sites that we link to because we think they are worth visiting[...]…
TV Lamps…
The Truth behind Television Replacement Lamps….
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Discount Yankee Candles…
[...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…
Found=> recommends your website…
[...]These are a few featured websites that individuals decide tо honor with a link here wе arе аt thеir site[...]…
Cheap Yankee Candles…
[...]here are some links to sites that we link to because we think they are worth visiting[...]…
Great Clips Coupons…
[...]below are several hyper-links to websites online which we connect to since we think they are really worth visiting[...]…
Buy Yankee Candles Cheap…
[...]below you’ll find the link to some sites that we think you should visit[...]…
Summer is here ~ come and cool down with our cool news !…
[...]here are some sites that we think it will cool you down[...]…
Cheap Yankee Candles…
[...]here are some links to sites that we link to because we think they are worth visiting[...]…
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
buy damansara house…
[...]you will find information that’s relevant to you if you want to buy damansara house[...]…
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Hawt Post…
Wacky ideas to read….
Angry Birds Online…
[...]here are some links to websites online that we link to since we feel they will be worthwhile browsing[...]…
Backlink Found from SWTOR Website…
[...]I'm in search of sоme really good business blogs to add tо mу google reader which can be worthwhile fоllowіng on an ongoing basis. Can you аre making аnd recommendations? I have Seth Godin's alread…
You should check this out……
[...]here are some sites useful that we have a link to[...]……
Garmin 1490t Best Price…
[...]the time to read or visit the content or sites we have linked to below the[...]…
Awesome website…
[...]the time to read or visit the content or sites we have linked to below the[...]……
best webhosting…
[...]This is a nice addition for our blog thanks[...]…
Nice post……
[...]while the sites we connect with above are certainly not associated with us, but are worth going to[...]……
Someone to lean on…
I do like these topics, thanks to you!…
basketball drills…
[...]we like to honor other sites on the web, even if they aren’t related to us, by linking to them. Below are some sites worth checking out[...]…
Its hard to find good help…
I am forever proclaiming that its difficult to get good help, but here is…
Not playing the waiting game…
I eagerly anticipate each of your time on this blog….
Do you get it…
After itching my head in awe I have endeavored to get help in figuring out this topic….
blackhat search tips…
[...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…
Ipad Stylus…
[...]down the page are a couple of links to internet sites I always connect to seeing as we feel they will be worthy of visiting[...]…
Digg…
While checking out DIGG yesterday I found this…
Yahoo results…
While searching Yahoo I discovered this page in the results and I didn’t think it fit…
Websites…
[...]%BLOGTITLE%[...]…
More IQ required…
If I had an extra 65 IQ points, then probably I could comprehend your blog post….
Trackback Priority…
You could certainly see your enthusiasm within the work you write. The world hopes for even more passionate writers like you who aren’t afraid to say how they believe. All the time follow your heart….
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……