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Google Analytics Benchmarking Newsletter 2011, Volume 1, July 2011

Jul 2, 2011  ¦¦  by isr.coder  ¦¦  How to?, SEO  ¦¦  51 Comments
1. Introduction Welcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users. Data contained here comes from all websites which have opted-in anonymous data ...

SEO Tips

Jun 9, 2011  ¦¦  by sky  ¦¦  SEO  ¦¦  49 Comments
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty. Deep linking. Make sure ...

A Short History of Search Engine Optimization

May 26, 2011  ¦¦  by sky  ¦¦  SEO  ¦¦  46 Comments
In the early days of the Internet, search engine optimisation was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimising web sites. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag and mention it freely in ...

WordPress SEO

Jan 20, 2011  ¦¦  by isr.coder  ¦¦  SEO  ¦¦  8 Comments
The Definitive Guide To Higher Rankings For Your Blog I started writing my beginner's guide to WordPress SEO a while back, and have since done a load of posts on the subject, an article in the Search Marketing Standard, newsletters, and presentations. It's time to let all the info of all these different articles fall into one big piece: the final guide ...

Search engine optimization copywriting

Aug 17, 2010  ¦¦  by isr.coder  ¦¦  SEO  ¦¦  45 Comments
Search Engine Optimization (SEO) Copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page's wording to place it among the first results of auser's search list, while still producing readable and persuasive content. The text appearing at specific locations, such as in the title tag and the Meta Tag of the page's code, gets special attention during SEO, because ...

Image search optimization

Aug 17, 2010  ¦¦  by isr.coder  ¦¦  SEO  ¦¦  46 Comments
Image search optimization (or image search engine optimization) is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus increasing the volume of traffic from search engines. Image search optimization techniques can be viewed as a subset of search engine ...

Search engine optimization

Aug 17, 2010  ¦¦  by isr.coder  ¦¦  SEO  ¦¦  28 Comments
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the ...

SEO Learning

Aug 2, 2010  ¦¦  by sky  ¦¦  SEO  ¦¦  38 Comments
Testing Keywords with Google AdWords Test Before You Build Here’s a simple tip that could easily save you 12 months of work: Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that ...

Google Matrix

Aug 1, 2010  ¦¦  by isr.coder  ¦¦  How to?, SEO  ¦¦  46 Comments
A Google matrix is a particular stochastic matrix which is used by Google's PageRank algorithm. The matrix represents a graph with edges representing links between pages. The rank of each page can be generated iteratively from the Google matrix using the power method. However, in order for the power method to converge, the matrix must be stochastic, irreducible ...

Google Search

Aug 1, 2010  ¦¦  by isr.coder  ¦¦  How to?, SEO  ¦¦  56 Comments
Google Search The Google homepage URL www.google.com list of domain nameswww.google.com Commercial? Yes Type of site Search Engine Registration Optional Available language(s) Multilingual (124) Owner Google Created by Sergey Brin and Larry Page Launched September 15, 1997 Alexa rank ▬ 1 (July 2010 Revenue From AdWords Current status Active Google Search or Google Web Search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through ...
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