Category Archives: SEO

Google Analytics Benchmarking Newsletter 2011, Volume 1, July 2011

1. Introduction Welcome to the first volume of the Analytics Benchmarking Newsletter! This month, we are replacing the standard “benchmarking” report in your Google Analytics account with data shared in this newsletter. We are using this newsletter as an experiment

SEO Tips

From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Be bold. Use the <b> </b> tags around some of

A Short History of Search Engine Optimization

In the early days of the Internet, search engine optimisation was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimising web sites. To rank for a keyword in a search engine,

WordPress SEO

The Definitive Guide To Higher Rankings For Your Blog I started writing my beginner’s guide to WordPress SEO a while back, and have since done a load of posts on the subject, an article in the Search Marketing Standard, newsletters, and

Search engine optimization copywriting

Search Engine Optimization (SEO) Copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of auser‘s search list, while still producing readable and persuasive content. The text appearing at

Image search optimization

Image search optimization (or image search engine optimization) is the process of organizing the content of a webpage to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search listing and thus

Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target

SEO Learning

Testing Keywords with Google AdWords Test Before You Build Here’s a simple tip that could easily save you 12 months of work: Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive

Google Matrix

A Google matrix is a particular stochastic matrix which is used by Google‘s PageRank algorithm. The matrix represents a graph with edges representing links between pages. The rank of each page can be generated iteratively from the Google matrix using